Tencent in 2007, Beijing ad: tech conference on the show "Tencent MIND

Provides advertisers with effective online branding solutions

October 16, 2007 to 17, 2007 Beijing ad: tech held in Beijing, China, which is the world's largest interactive marketing conference and exhibition organizers ad: tech first came to Beijing. Tencent, as the only diamond-level sponsor to reach the depth of cooperation with the General Assembly, Tencent's president Liu Zhi Ping also as first appeared as a keynote speaker at October 16, entitled "Situation of China's Internet community," the keynote speech, and 2000 audience to share its "tendency of the Internet community to bring new opportunities for interactive marketing" insights.

China's Internet industry will use about four years to play a web2.0 technology to today's state of the Internet community of the growing trend towards more and more community-based conception to construction of highly interactive, high-viscosity, high experience web platform occur in a variety of Internet portals. Comprehensive portal of term also was born, Tencent network as an integrated portal has become the largest amount of Internet users an interactive experience platform, a simple one-way transfer of information can be derived as information sharing, interactive experience of integrated community, and bring change is available to more advertisers online experiential marketing opportunity.

Tencent network technology based on the successful control of web2.0 experiential advertising online marketing model, this model more and more to get advertisers and industry recognition. But at the same time, advertisers reach their target audience, the efficiency of the activities and outputs of input from the highest return on advertising confused.

Tencent launched this new industry standards-based "Tencent MIND", but also in response to this conference, "an interactive, shared experience" theme. This is the Tencent company provides online advertisers branding solutions, is also appearing on the conference, another bright spot.

MIND, split view, is a measurable effect (Measurability), interactive experience (Interactive Experience), precision navigation (Navigation) and differentiated positioning (Differentiation) in the first letter of the abbreviation, which is Tencent developed advanced methodology, the Chinese name is "Tencent wisdom", specifically, with measurable results to reflect the effectiveness of online marketing, sustainability, and science; with an interactive experience to provide innovative high quality experience and fun experience of network life; with precise navigation to protect the user's precise target selection and the effect of online marketing experience; with differentiated positioning to create the different online marketing to meet the unique needs of our customers.

Tencent wisdom mixed metrics, capable of handling large amounts of data, tracking most of the performance, and generate intelligent information so that advertisers know they are at the right time and right occasion to send precisely the right target information.

Internet marketing services Tencent executive vice president and corporate brand Lau Seng Yee said: "Tencent who target firm and the pursuit of excellence known as the diamond sponsor of the first to participate in ad: tech conference represents an unprecedented level of commitment we have, which is to consistently exceed the enterprise spirit. We will use this excellent opportunity to release a major Chinese Internet community interest statement, Tencent wisdom is the concrete manifestation of this statement, we want to take ad: tech in the east, to the network marketing industry brought Tencent exploration results for the industry to share. "

Tencent is serving more than 90% of Chinese Internet users the most popular online life platform, is an advanced portal in China, the QQ instant messaging service has 647 million registered users since its rich combination of interactive products and tools, Tencent this include line have confidence in all aspects of community life, Tencent wisdom as the soil from theory to practice for the Chinese and global network of interactive marketing industry to contribute.







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ESSO card from the city to look into the need for integration

Living in the city, away from home, the replacement is routine transport, usually between the bus, rental, subway center, bus cards, subway cards, etc. used interchangeably, very inconvenient, Consequently, the emergence of the city obviously people shouted card convenience.

Information age, business management are also constantly upgrading, in order to save manpower, time and streamline operating costs, a number of management software after another. Invoicing, HR, erp, crm, his, lis ...., Etc. In this case, new problems emerge.

For users, the memory for multiple applications, multiple username and pwd; access to multiple systems require multiple landing; for administrators, each application corresponds to a set of user management for a user, whether to add, delete, change , require multiple operations; each application has different rights management, complex operation to bring security risks. For applications, the application of information resources is not shared, the formation of information silos; application system authentication, access control security measures inadequate to meet the security needs can not affect the construction of the entire security system.

It is for the above three points, single sign-on system, there is a need is urgent.




What is single sign-on?


Single sign-on or SSO, the English full name of the Single Sign On, refer to the number of applications, users need only log on once to access all the applications of mutual trust. It includes the main log can be mapped to other applications for the same user login mechanism. It is the more popular solutions for enterprise business integration one.

Technology Co., Ltd. Beijing Hanbang very through Single Sign ESSO (Enterprise Single Sign-On), is a leading support for C / S and B / S structure of the single sign-on system, but also for the development of domestic enterprises and status information The development of applications management software. Repeat the face of the user login, the system administrator tedious account management and system settings, as well as how to control user access rights and other issues, ESSO provides a complete solution, simplify the user's login process, while providing centralized and easy identity management, security, authentication mechanism, rights management and auditing, business information systems to meet the ease of use and safety management requirements.











Unlike other single sign-on products, ESSO application management is very flexible, through different levels of authentication security management, parameter configuration management, audit management, and convenient account management, etc. IT management. For example, ESSO not only supports multiple authentication methods, such as digital certificates, USB Key, dynamic password authentication, etc., while retaining the traditional static password authentication and other authentication methods such as text messaging, biometrics and other authentication reserved Interface to meet the business needs of the extended authentication.


ESSO single sign-on with solutions, by distribution platform, all applications will be deployed in a unified access platform, users can access through the Web means that all applications, to achieve a centralized management.


Users only need a password to access all applications; for administrators: As the password reduced, system administrators often need to help users reset your password, and therefore significantly decrease the cost of operational support; other system administrators a better way to manage user , including through direct prohibition and delete users to cancel the user access to all system resources.


Statistics show that esso single sign-on solution that will support the center costs by up to 25%. As the IT managers from the tedious work password reset transaction freed, you can have more time to pay attention to the company's overall IT development strategy for enterprise development, traffic flow.







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Female Employment: Shuobo difficult job there is the cycle undergraduate

PRC's Kin Yan area coverage: Female graduate looking for a job as female undergraduate students - many in the "51" is still busy holiday fresh female graduate student looking for work and found this so difficult for them to accept.

King-"persistent"

Guangzhou, a key university graduate women of history is a small volume local biogenic Guangzhou, until "51" holiday, she had half a year in more than 30 units put in your resume, including "very few people interested, salary is not high" and popular units, but only in exchange for the five units in an interview.

History where a small volume professional, fresh graduate students more than 30 people, has identified the work of less than 1 / 3, mostly boys, a number of high academic achievers into the employment of female graduate students "persistent." And graduating with a no return of 28 undergraduate, after the Spring Festival almost finalized the work. A university career center in Guangzhou, a teacher told journalists on April 1 of this year, the school has 91% of undergraduate female students to implement, but not graduate signature rate of female graduates to Liu Cheng.

According to the Ministry of Personnel issued the employment of college graduates receiving survey, from 2003 to 2005, the graduate employment rate increased slightly, while the student is in school and the employer during the contract year by year the proportion has decreased - down 76.7% graduate from to 40.7%, undergraduate students dropped from 68.2% to 40%, the former fell 8% more than the latter.

Facing the "age embarrassing"

Press survey found that female graduate students face in the job "age embarrassed." They almost always asked to be married and the recruitment unit problem, some units even clear that "two years may not marry and have children," but this requirement does not in written form in the employment contract. Similar to the professional female graduate of Normal particularly widespread.

University of fresh political row in a female professional Master of small temperature, is planning to defer graduate school for a year and consider if it is still difficult to find work, then proceed to PhD. She says: "In a job on the road, a comparable level of men and women graduate students is difficult at the same starting line of fair competition, can only pin their hopes on a higher starting point." So, after reading Master Ph.D., a graduate of the frustration of some women choose. The problem is that the current education system, about 25-year-old master's graduate, doctoral graduate has nearly 30 years, female graduate student in marriage and childbirth is just the peak period, the employer had scruples.

There is "job cycle"

In this regard, a human resources company, said a senior business director, female master's and doctoral students seem to have entered a "vicious circle job": work hard to find time for Master impress others, but the more up time, the more difficult to find work.

Difficult job of all the female graduate students, has received attention in society. Chinese Academy of Social Labor and Social Security Research Centre-Wei Zhang believes that women graduate job search experience on the age and gender differences in treatment, because of the current job market is "buyer's market", the employer in a good position, female graduate job seekers I hardly make a difference, it should be called as soon as possible gender and age discrimination legislation.






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